If all you used Instagram for was taking and sharing selfies, I hate to disappoint you because the platform has grown more sophisticated since it when it was first launched. The platform has grown in popularity and sophistication that companies have found it to be a very useful tool for promoting their businesses. However, you can still use the platform to take selfies, sunset photos and overuse hashtags.
In this article, I am going to look at three major ways that businesses are currently using Instagram to interact with their customers and to create brand popularity.
Professionally edited photo and video sharing
That’s right. Instagram has outgrown the era when it was only used to share selfies and photos of individuals and families. It is now being used by companies to share professional images and videos of their brands to create publicity. Companies take l images of their products and services and edit them professionally before posting them on their Instagram profiles. You can take a look at some of these professional images on the Explore tab of the Instagram platform. Most of the pictures you will see there are high-resolution photos that are posted without filters. They are simply captured using high quality cameras and then edited professionally.
Videos are also uploaded on Instagram every day. The 15-second videos are recorded using high-quality cameras or mobile phones. Sometimes fancy effects are added to make the videos have a wider public effect.
Business brand-building
Another important function that Instagram is now being used for is to build business brands. Like I stated earlier, Instagram is a powerful platform with a very huge popularity and deep reach and businesses take advantage of this reach to grab more eyeballs and to stay relevant. Through Instagram, businesses are able to showcase their product lines, storefront locations, logos, and current event snapshots among many others. All these things lead to a huge level of publicity and generate comments and likes from old and new followers.
Promotional contests
If you have been using Instagram for some time now, then you must know that contests are launched everyday by businesses with the sole purpose of creating more buzz about their offerings. These contests drive up reach and interactions with more customers. Business accounts are notorious for offering prizes to customers who perform certain actions. For instance, you may be offered a prize if you tag a friend, repost content, or even follow the company on other social media platforms such as Facebook. This way, these contests keep Follower kaufen engaged while businesses maintain their popularity and worth among the public. Also this is a good way of obtaining real Follower kaufen quickly without too much hassle or expense.
Shoutouts have also become very popular today and Instagram use them a lot to endorse other users. The way that shoutouts are done is that photos or videos are posted on one account from Instagram accounts they are shouting out. If you can get a popular person on Instagram to give you a shoutout, you can increase the number of your followers very fast.
