Important features of a rank tracking tool

We are living in a point in time where everything is so simple. Today, you can check the ranking of your website anywhere any time you want and you will still be able to access high-quality data and metrics regarding the performance of your website over a given period of time. What makes everything even better is the fact that you can choose what type of rank tracking tool that works best for you. You can choose to use a free rank tracking tool or go for the ones that you need to pay for in order to use. We have desktop applications, web-based tools, and browser plugins and you can choose whichever works best for you because they all have different pros and cons. The function of any search engine is to index, retrieve, and rank web pages and when it comes to SEO, the first two functions are not so important. What is important and most applicable to SEO is ranking. In this article, I will look at a few features of a rank tracking tool that you should consider when making a choice.

Cloud based auto checker

Cloud auto checkers are rank tracking tools which are web-based. These services are best for people who don’t have the kind of time it takes to open a desktop application to manually check the rankings of their website or websites. That doesn’t mean that desktop applications are not great, of course they are, but if you are a busy person, they may not be very suitable for you.

Web-based tools give you all the data you need for as far back as you need once you subscribe to it. The same is not possible with desktop applications where you have to manually check your rankings and if you miss to do so, you won’t get updates for that specific day or period. However, web-based applications are a bit expensive to use, especially if you have a small business or company that doesn’t have enough financial resources.


Accuracy is a very important factor when it comes to rank tracking. You need to be able to obtain the exact ranking of your website and finding a tool that can do exactly that is very important. There are very many tools on the market today and some of them are for skewing the ranking. If you have ever used a rank tracking tool that ever skewed up the results, then you know that it can be very difficult to trust them again. Some people get frustrated with skewing that they opt for other rank tracking means that allow them to accomplish the process manually.

Ability to check local results

Another important capability that whatever rank tracking tool you choose needs to have is tracking local results. One of the many adjustments that Google has done to its search engine in the recent years is to make its searches local. That means that when you use a search engine, the results you get are the same as what other people are getting only in your city or country. You should choose a rank tracker that produces organic results that include local results.