The shared count is a social media metric that allows you to track how often your content is shared across different social media platforms. This can be a valuable metric to track because it can give you insights into how popular your content is and which platforms are driving the most traffic to your website. Additionally, tracking your social shares can help you identify which content resonates with your audience and which content is falling flat.
Several benefits come with using shared count to track your content:
1) Insights: One of the main benefits of using shared count is that it provides you with valuable insights into your content’s performance. This metric can tell you which pieces of content are being shared the most and which platforms generate the most traffic. Additionally, the shared count can help you identify any patterns regarding when and how often your content is being shared.
2) Engagement: Another benefit of tracking your shared count is that it can help gauge your audience’s level of engagement with your content. If you notice that a particular piece of content is being shared frequently, it’s a good indication that people find it interesting and engaging. Conversely, if a piece of content isn’t being shared much, it may be a sign that it’s not resonating with your audience.
3) Reach: The final benefit of using shared count is that it can help you measure the reach of your content. By tracking how often your content is being shared, you can know how far it’s spreading and who is seeing it. This information can be valuable in understanding the impact of your content and gauging its overall reach.
4) Networking: Tracking your shared count can also be helpful in terms of networking. If you notice that a particular piece of content is being shared frequently, it’s a good opportunity to reach out to the people sharing it and connect with them. Additionally, if you see that a piece of content isn’t being shared much, you can use that information to make adjustments and improve it.
5) Competitive Analysis: Tracking your shared count can also be helpful in terms of competitive analysis. By looking at the shared count of your competitors’ content, you can understand how popular their content is and what strategies they’re using to generate traffic. Again, this information can be valuable in developing your content strategy.
6) Benchmarking: Tracking your shared count can be helpful in terms of benchmarking. By tracking this metric over time, you can get a sense of how your content is performing and whether or not it’s improving. Additionally, you can use the shared count to compare your content’s performance to that of your competitors.
7) Cost-Effectiveness: One final benefit of using shared count is that it’s cost-effective to track your content’s performance. Unlike some other metrics, the shared count can be tracked for free using various tools. This makes it an attractive option for those looking to track their content on a budget.
The bottom line is that there are several benefits to using shared count to track your content. If you’re looking for insights into your content’s performance, engagement, reach, or cost-effectiveness, the shared count is a metric worth tracking.
