If you don’t know where to start your online sales, don’t worry. We have prepared some steps with initial steps so you can sell online, receipt form, natural person (ฟอร์มใบเสร็จรับเงิน บุคคลธรรมดา which is the term in Thai). Check out how to sell online below:
- Define What To Sell Online
Before knowing how to sell online, you need to define what to sell online. Here, it’s essential to be specific. So, instead of just deciding that you are going to sell clothes online, plan the style of the pieces and the market niche of your business—the more specific, the better.
To ensure that you will find space in a market with so many options, it is necessary to know what problem or public need your goods will solve. That way, it becomes easier to choose assertively and access your stock (สต๊อก which is the term in Thai).
Also, the good idea is to choose segments you are interested in. That way, it will be easier to know where to find suppliers and identify the best options for your brand.
- Choose Your Audience
In addition to figuring out what to sell online, defining who your e-commerce target audience will be in the initial planning phase is essential. That way, you’ll be able to create a much more effective strategy by making the choices along the way that best meet the needs of your potential customers.
For example, if you’ve already decided that your audience will be women between the ages of 50 and 65, does it make sense to sell through Instagram and use it as a service channel?
With this information in hand, you’ll be able to research to understand the best options for your business — in terms of sales channels, payment methods, ad strategies, and more.
- Choose Your Brand Name
Now that you have an outline of what your business will look like, you can choose the name of your store. Remember that it needs to be striking and easy to pronounce/spell.
To get started, make a list of names related to the niche you’ve chosen, but also references from your own life (such as pet names or topics that interest you). From these ideas, you can select the ones you like the most and check if they are available for registration. It will be essential to create a website with the name of your store in the address (domain).
Then, check if the name chosen is available for trademark registration at the INPI (National Institute of Industrial Property). That way, you avoid legal problems right from the start.
- Choose Payment Methods
Online payment methods are essential for any internet sales. After all, it is through them that the money will come in. For this reason, it is critical to choose those that offer the best options for your audience but also you. Then, review your customers’ preferred payment methods and the rates offered by each option. Also, in this article, you will know the main ones in the e-commerce market.