Most of the purchasing of new products is via Instagram. As a matter of fact 60 % of the users now rely on Instagram to get knowledge about new products and then buy the same. With a whooping one billion active users, Instagram is undoubtedly one of the best places to locate potential customers. Mentioned below are some of the tips and tools that can propel Instagram marketing for generating revenues:
- Going Live– Going Live is an effective way to engage the audience. It leads to two way flow of communication. When you interact with your followers it fosters trust and this can be a win-win situation for your brand. You can broadcast live videos with Instagram Live and this is an authentic and trusted way to connect with your followers.
- Picking Up The Right Influencers– It is extremely important to choose the right influencers to promote your brand. The profile of the influencer should be in sync with the product that you are offering. As a matter of fact, most fashion brands get followers on Instagram to augment the popularity of their posts. When you select an influencer, it is vital to pay heed to his/ her engagement i.e. quality of comments, number of comments and views for each post.
- Contests And Giveaways- These are a wonderful tool to boost your brand image. Everyone loves to get free gifts. They capture the attention of the followers and rope in more leads. Eminent business houses buy likes in order to strengthen their brand image. The main aim of a business is to generate revenues and these are some of the ways that can be used to enhance your following.
- Posting User Generated Content- When people purchase a product online, they leave remarks. You can use the positive feedback by the customer, so that other potential customers are attracted towards your product and buy it. This also corroborates the credibility of the brand. This is a super e-commerce initiative and leads to sure shot positive outcomes. User Generated Content can also be used to demonstrate how your product or service is helping the customers to solve their problems.
- Regular Posts On Instagram- One of the ways to drive regular traffic is to show your customers that you are an active brand. This aim can be accomplished by posting on a regular basis on Instagram.. This keeps you active in the memory of your customers. As per a survey it has been noticed that big brands post one to three times every day. This leads to building a long term relationship with the brand. It is important to have a regular posting schedule so as to reap maximum benefits.
- Share Relevant Social Content- Share content that is somehow linked with your brand. This is a very good way to grab attention towards your brand without being on the face.
So, these are the top 6 strategies to improve Instagram marketing so as to reap the best results for your organisation.